Process Equipment and Plant Design
In the case of a shell and tube heat exchanger, the logarithmic mean temperature difference

Is always less than arithmetic mean value, but more than geometric mean value
Is always less than arithmetic average value
Is always more than arithmetic mean value and the geometric mean value
May be either more or less than geometric mean and arithmetic mean value depending upon whether the flow of stream is co-current or counter-current

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Process Equipment and Plant Design
When one of the fluids is highly corrosive and has fouling tendency, it should

Flow outside the tube, when the flow is counter-current and inside the tube when the flow is co-current
Preferably flow inside the tube for its easier internal cleaning
Perferably flow outside the tube
Flow at a very slow velocity

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