Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

predict future sales using regression techniques
perform OLAP
record transactions
analyze and rank customers

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Database Processing for BIS
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

Has ordered recently, orders frequently, but doesn't place a large order when she orders
Has ordered recently, orders frequently, and places a large order when she orders.
Hasn't ordered recently, orders infrequently, but places a large order when she orders.
Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

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