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Database Processing for BIS

Database Processing for BIS
The "F" in RFM analysis stands for ________ .

freshness
frequently
fast food
fantasy

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Database Processing for BIS
Data warehouse data are usually normalized.

True
False

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Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

analyze and rank customers
predict future sales using regression techniques
perform OLAP
record transactions

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Database Processing for BIS
Which of the following is not a component of a data warehouse?

None of these
Data extraction/cleaning/preparation programs
Data warehouse data
Data metadata

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Database Processing for BIS
OLAP uses measures, dimensions and associations.

True
False

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Database Processing for BIS
One popular classification technique in Business Intelligence (BI) reporting is ________ .

regression analysis only
cluster analysis only
RFM analysis only
both cluster analysis and regression analysis

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