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Database Processing for BIS

Database Processing for BIS
The "F" in RFM analysis stands for ________ .

frequently
fantasy
freshness
fast food

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Database Processing for BIS
The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means.

True
False

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Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

predict future sales using regression techniques
record transactions
perform OLAP
analyze and rank customers

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Database Processing for BIS
One popular classification technique in Business Intelligence (BI) reporting is ________ .

regression analysis only
both cluster analysis and regression analysis
cluster analysis only
RFM analysis only

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Database Processing for BIS
Data mining applications are used accomplish which of the following tasks?

Do RFM analysis only
Do both RFM and what-if analysis
Do what-if analysis only
Process transactions only

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

confidence
the basic probability
support
lift

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