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Database Processing for BIS

Database Processing for BIS
The "F" in RFM analysis stands for ________ .

fantasy
fast food
freshness
frequently

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Database Processing for BIS
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making.

True
False

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Database Processing for BIS
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.

True
False

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

lift
the basic probability
confidence
support

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Database Processing for BIS
RFM analysis is a BI reporting system.

False
True

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Database Processing for BIS
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .

non-integrated data
inconsistent data
dirty data
a "wrong format" problem

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