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Database Processing for BIS

Database Processing for BIS
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.

True
False

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Database Processing for BIS
Business Intelligence (BI) reporting analyses can be performed using ________ .

extensions to SQL only
OLAP only
both standard SQL and extensions to SQL
standard SQL only

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

support
confidence
lift
the basic probability

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Database Processing for BIS
Data mining applications are used accomplish which of the following tasks?

Do what-if analysis only
Do both RFM and what-if analysis
Do RFM analysis only
Process transactions only

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Database Processing for BIS
Business Intelligence (BI) systems do not obtain data from operational databases.

False
True

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Database Processing for BIS
A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?

Push
RFM
OLAP
Pull

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