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Database Processing for BIS

Database Processing for BIS
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.

True
False

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Database Processing for BIS
Formatting the report is part of authoring a report.

True
False

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Database Processing for BIS
The term neural networks as used in data mining is a misnomer.

False
True

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Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

record transactions
perform OLAP
analyze and rank customers
predict future sales using regression techniques

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Database Processing for BIS
A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.

True
False

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Database Processing for BIS
OnLine Analytical Processing (OLAP) is a BI reporting system.

False
True

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