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Database Processing for BIS

Database Processing for BIS
Most operational databases can be used for many BI applications.

False
True

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Database Processing for BIS
RFM analysis is a BI reporting system.

True
False

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Database Processing for BIS
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .

non-integrated data
inconsistent data
dirty data
a "wrong format" problem

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

lift
support
the basic probability
confidence

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Database Processing for BIS
Business Intelligence (BI) systems do not obtain their data by which of the following means?

Process extracts from operational databases
Process transactions
Read and process data from an operational database
Process data purchased from data vendors

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Database Processing for BIS
The term neural networks as used in data mining is a misnomer.

True
False

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