Database Processing for BIS
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .
Has ordered recently, orders frequently, but doesn't place a large order when she orders
Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.
Has ordered recently, orders frequently, and places a large order when she orders.
Hasn't ordered recently, orders infrequently, but places a large order when she orders.