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DATABASE PROCESSING FOR BIS

Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

analyze and rank customers
perform OLAP
predict future sales using regression techniques
record transactions

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Database Processing for BIS
The "F" in RFM analysis stands for ________ .

fantasy
freshness
frequently
fast food

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

support
the basic probability
lift
confidence

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Database Processing for BIS
Business Intelligence (BI) reporting systems cannot do which of the following operations?

Modify data
Both filter and group data
Group data
Filter data

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Database Processing for BIS
Which of the following is not a component of a data warehouse?

Data warehouse data
None of these
Data extraction/cleaning/preparation programs
Data metadata

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