We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

the basic probability

lift

confidence

support

the basic probability

lift

confidence

support

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Database Processing for BIS
Market basket analysis primarily uses the technique of conditional probabilities.

False

True

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Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

record transactions

analyze and rank customers

perform OLAP

predict future sales using regression techniques

record transactions

analyze and rank customers

perform OLAP

predict future sales using regression techniques

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Database Processing for BIS
Which of the following is an unsupervised data mining technique?

Cluster analysis only

Both Regression Analysis and RFM Analysis

RFM Analysis only

Regression Analysis only

Cluster analysis only

Both Regression Analysis and RFM Analysis

RFM Analysis only

Regression Analysis only

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Database Processing for BIS
A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.

False

True

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Database Processing for BIS
A data warehouse is a database system that is optimized for operational transaction processing.

False

True

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Database Processing for BIS

Database Processing for BIS We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

Database Processing for BIS Market basket analysis primarily uses the technique of conditional probabilities.

Database Processing for BIS RFM analysis uses customer's purchasing patterns to ________ .

Database Processing for BIS Which of the following is an unsupervised data mining technique?

Database Processing for BIS A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.

Database Processing for BIS A data warehouse is a database system that is optimized for operational transaction processing.

Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

Database Processing for BIS
Market basket analysis primarily uses the technique of conditional probabilities.

Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

Database Processing for BIS
Which of the following is an unsupervised data mining technique?

Database Processing for BIS
A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.

Database Processing for BIS
A data warehouse is a database system that is optimized for operational transaction processing.