Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

support
the basic probability
lift
confidence

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Database Processing for BIS
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

Has ordered recently, orders frequently, but doesn't place a large order when she orders
Has ordered recently, orders frequently, and places a large order when she orders.
Hasn't ordered recently, orders infrequently, but places a large order when she orders.
Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

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