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Database Processing for BIS

Database Processing for BIS
The term neural networks as used in data mining is a misnomer.

True
False

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Database Processing for BIS
Data mining applications are used accomplish which of the following tasks?

Process transactions only
Do what-if analysis only
Do RFM analysis only
Do both RFM and what-if analysis

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Database Processing for BIS
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.

True
False

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Database Processing for BIS
Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data.

True
False

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

confidence
the basic probability
support
lift

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Database Processing for BIS
A data warehouse is a database system that is optimized for operational transaction processing.

False
True

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