Mass Transfer
The cooling effect in a cooling tower can be speeded up by

Reducing the barometric pressure
Increasing the air velocity and area of exposed wet surface
Reducing the humidity of the air
All of the listed here

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Mass Transfer
The relation among various mass transfer co-efficients (M.T.C) for ideal gases is given by (where, Kc & Km are M.T.C. for equimolar counter diffusion with concentration & mole fraction respectively as the driving force. and, Kp = M.T.C. for diffusion of a gas through a stagnant inert gas with pressure as driving force.)

Kc = Kp . RT = Km . RT/p
Kc = Kp/RT = Km . RT/P
None of these
Kc = Kp = Km

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