Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. True False TRUE ANSWER : ? YOUR ANSWER : ?
Data mining applications are used accomplish which of the following tasks? Do both RFM and what-if analysis Do what-if analysis only Process transactions only Do RFM analysis only TRUE ANSWER : ? YOUR ANSWER : ?
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. False True TRUE ANSWER : ? YOUR ANSWER : ?
A BI reporting system does not ________ . use statistical procedures to predict future events use disparate data sources deliver information to users on a timely basis create meaningful information TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Hasn't ordered recently, orders infrequently, but places a large order when she orders. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders Has ordered recently, orders frequently, and places a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . non-integrated data a "wrong format" problem dirty data inconsistent data TRUE ANSWER : ? YOUR ANSWER : ?
RFM analysis uses customer's purchasing patterns to ________ . perform OLAP record transactions predict future sales using regression techniques analyze and rank customers TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems cannot do which of the following operations? Both filter and group data Group data Modify data Filter data TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. True False TRUE ANSWER : ? YOUR ANSWER : ?