We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Hasn't ordered recently, orders infrequently, but places a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders Has ordered recently, orders frequently, and places a large order when she orders. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting analyses can be performed using ________ . extensions to SQL only both standard SQL and extensions to SQL standard SQL only OLAP only TRUE ANSWER : ? YOUR ANSWER : ?
Market basket analysis primarily uses the technique of conditional probabilities. True False TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Dirty data Non-duplicated data Non-integrated data Missing values TRUE ANSWER : ? YOUR ANSWER : ?
One popular classification technique in Business Intelligence (BI) reporting is ________ . both cluster analysis and regression analysis RFM analysis only regression analysis only cluster analysis only TRUE ANSWER : ? YOUR ANSWER : ?
The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. True False TRUE ANSWER : ? YOUR ANSWER : ?
BI reporting systems summarize the current status of business activities in order to predict future activities. False True TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ . the basic probability support lift confidence TRUE ANSWER : ? YOUR ANSWER : ?