Business Intelligence (BI) systems do not obtain their data by which of the following means? Process data purchased from data vendors Process extracts from operational databases Process transactions Read and process data from an operational database TRUE ANSWER : ? YOUR ANSWER : ?
The term neural networks as used in data mining is a misnomer. True False TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Hasn't ordered recently, orders infrequently, but places a large order when she orders. Has ordered recently, orders frequently, and places a large order when she orders. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders TRUE ANSWER : ? YOUR ANSWER : ?
Data mining applications are used accomplish which of the following tasks? Do both RFM and what-if analysis Process transactions only Do what-if analysis only Do RFM analysis only TRUE ANSWER : ? YOUR ANSWER : ?
Most operational databases can be used for many BI applications. True False TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Missing values Dirty data Non-duplicated data Non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ . confidence the basic probability support lift TRUE ANSWER : ? YOUR ANSWER : ?
One popular classification technique in Business Intelligence (BI) reporting is ________ . regression analysis only cluster analysis only both cluster analysis and regression analysis RFM analysis only TRUE ANSWER : ? YOUR ANSWER : ?
The "curse of dimensionality" relates to which problem of using operational data for BI reporting? Inconsistent data Non-integrated data Too much data Dirty data TRUE ANSWER : ? YOUR ANSWER : ?