EXAMIANS
RFM analysis uses customer's purchasing patterns to ________ .
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Which of the following is an unsupervised data mining technique?
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We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .
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Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing.
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We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .
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The reports generated by a reporting system are usually not delivered in which of the following media?
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One popular classification technique in Business Intelligence (BI) reporting is ________ .
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Report types include static, dynamic, query and OLAP.
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OLAP uses measures, dimensions and associations.
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The "F" in RFM analysis stands for ________ .
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