In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. True False TRUE ANSWER : ? YOUR ANSWER : ?
A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes? RFM Push OLAP Pull TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. True False TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ . confidence support the basic probability lift TRUE ANSWER : ? YOUR ANSWER : ?
One popular classification technique in Business Intelligence (BI) reporting is ________ . cluster analysis only regression analysis only both cluster analysis and regression analysis RFM analysis only TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. False True TRUE ANSWER : ? YOUR ANSWER : ?
In unsupervised data mining, explanations are created after patterns are found. True False TRUE ANSWER : ? YOUR ANSWER : ?
A data warehouse is a database system that is optimized for operational transaction processing. False True TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems cannot do which of the following operations? Filter data Group data Modify data Both filter and group data TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Non-duplicated data Missing values Non-integrated data Dirty data TRUE ANSWER : ? YOUR ANSWER : ?