In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. True False TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. False True TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . dirty data inconsistent data a "wrong format" problem non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
The data warehouse DBMS needs to be the same DBMS used for the operational database. True False TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain data from operational databases. True False TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ . lift confidence support the basic probability TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing. False True TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a component of a data warehouse? Data metadata Data warehouse data None of these Data extraction/cleaning/preparation programs TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. False True TRUE ANSWER : ? YOUR ANSWER : ?