Most operational databases can be used for many BI applications. False True TRUE ANSWER : ? YOUR ANSWER : ?
The "F" in RFM analysis stands for ________ . frequently fantasy fast food freshness TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Hasn't ordered recently, orders infrequently, but places a large order when she orders. Has ordered recently, orders frequently, and places a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. True False TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . dirty data a "wrong format" problem inconsistent data non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. True False TRUE ANSWER : ? YOUR ANSWER : ?
Market basket analysis primarily uses the technique of conditional probabilities. False True TRUE ANSWER : ? YOUR ANSWER : ?
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. False True TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain their data by which of the following means? Read and process data from an operational database Process data purchased from data vendors Process extracts from operational databases Process transactions TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. False True TRUE ANSWER : ? YOUR ANSWER : ?