We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Has ordered recently, orders frequently, and places a large order when she orders. Hasn't ordered recently, orders infrequently, but places a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
The "curse of dimensionality" relates to which problem of using operational data for BI reporting? Dirty data Inconsistent data Too much data Non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
A data warehouse is a database system that is optimized for operational transaction processing. False True TRUE ANSWER : ? YOUR ANSWER : ?
In unsupervised data mining, explanations are created after patterns are found. True False TRUE ANSWER : ? YOUR ANSWER : ?
OnLine Analytical Processing (OLAP) is a BI reporting system. True False TRUE ANSWER : ? YOUR ANSWER : ?
Market basket analysis primarily uses the technique of conditional probabilities. True False TRUE ANSWER : ? YOUR ANSWER : ?
One popular classification technique in Business Intelligence (BI) reporting is ________ . cluster analysis only regression analysis only both cluster analysis and regression analysis RFM analysis only TRUE ANSWER : ? YOUR ANSWER : ?
A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes? OLAP Pull Push RFM TRUE ANSWER : ? YOUR ANSWER : ?