DATABASE PROCESSING FOR BIS QUIZ

RFM analysis uses customer's purchasing patterns to ________ .

analyze and rank customers

predict future sales using regression techniques

perform OLAP

record transactions

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Data mining applications are used accomplish which of the following tasks?

Do what-if analysis only

Process transactions only

Do RFM analysis only

Do both RFM and what-if analysis

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Business Intelligence (BI) systems do not obtain data from operational databases.

False

True

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The data warehouse DBMS needs to be the same DBMS used for the operational database.

True

False

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A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business.

False

True

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The "F" in RFM analysis stands for ________ .

freshness

frequently

fast food

fantasy

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Business Intelligence (BI) systems do not obtain their data by which of the following means?

Process extracts from operational databases

Process data purchased from data vendors

Read and process data from an operational database

Process transactions

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Data warehouse data are usually normalized.

True

False

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Which of the following is an unsupervised data mining technique?

Cluster analysis only

Both Regression Analysis and RFM Analysis

Regression Analysis only

RFM Analysis only

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Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing.

False

True

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