Market basket analysis primarily uses the technique of conditional probabilities. False True TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a component of a data warehouse? None of these Data extraction/cleaning/preparation programs Data warehouse data Data metadata TRUE ANSWER : ? YOUR ANSWER : ?
In unsupervised data mining, explanations are created after patterns are found. False True TRUE ANSWER : ? YOUR ANSWER : ?
The "F" in RFM analysis stands for ________ . fast food fantasy frequently freshness TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Missing values Non-integrated data Non-duplicated data Dirty data TRUE ANSWER : ? YOUR ANSWER : ?
The "curse of dimensionality" relates to which problem of using operational data for BI reporting? Dirty data Inconsistent data Non-integrated data Too much data TRUE ANSWER : ? YOUR ANSWER : ?
A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes? RFM Pull OLAP Push TRUE ANSWER : ? YOUR ANSWER : ?
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. False True TRUE ANSWER : ? YOUR ANSWER : ?
BI reporting systems summarize the current status of business activities in order to predict future activities. False True TRUE ANSWER : ? YOUR ANSWER : ?
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. False True TRUE ANSWER : ? YOUR ANSWER : ?