Which of the following are not done by Business Intelligence (BI) systems? Both of the above are correct. Neither of the above is correct. Analyze past and current activities only Process and record transactions only TRUE ANSWER : ? YOUR ANSWER : ?
RFM analysis uses customer's purchasing patterns to ________ . record transactions analyze and rank customers predict future sales using regression techniques perform OLAP TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is an unsupervised data mining technique? RFM Analysis only Both Regression Analysis and RFM Analysis Cluster analysis only Regression Analysis only TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ . lift the basic probability support confidence TRUE ANSWER : ? YOUR ANSWER : ?
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. True False TRUE ANSWER : ? YOUR ANSWER : ?
In OLAP, we are interested in ________ . measures and dimensions measures only dimensions only levels only TRUE ANSWER : ? YOUR ANSWER : ?
One popular classification technique in Business Intelligence (BI) reporting is ________ . regression analysis only cluster analysis only RFM analysis only both cluster analysis and regression analysis TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. True False TRUE ANSWER : ? YOUR ANSWER : ?
The data warehouse DBMS needs to be the same DBMS used for the operational database. False True TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. Hasn't ordered recently, orders infrequently, but places a large order when she orders. Has ordered recently, orders frequently, but doesn't place a large order when she orders Has ordered recently, orders frequently, and places a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?