The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. True False TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . dirty data non-integrated data inconsistent data a "wrong format" problem TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ . support the basic probability confidence lift TRUE ANSWER : ? YOUR ANSWER : ?
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. False True TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is an unsupervised data mining technique? Regression Analysis only RFM Analysis only Cluster analysis only Both Regression Analysis and RFM Analysis TRUE ANSWER : ? YOUR ANSWER : ?
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . Has ordered recently, orders frequently, but doesn't place a large order when she orders Hasn't ordered recently, orders infrequently, but places a large order when she orders. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. Has ordered recently, orders frequently, and places a large order when she orders. TRUE ANSWER : ? YOUR ANSWER : ?
The data warehouse DBMS needs to be the same DBMS used for the operational database. True False TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing. False True TRUE ANSWER : ? YOUR ANSWER : ?
The "F" in RFM analysis stands for ________ . fantasy frequently fast food freshness TRUE ANSWER : ? YOUR ANSWER : ?