In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. True False TRUE ANSWER : ? YOUR ANSWER : ?
The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. False True TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is an unsupervised data mining technique? Cluster analysis only RFM Analysis only Regression Analysis only Both Regression Analysis and RFM Analysis TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Missing values Dirty data Non-duplicated data Non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a component of a data warehouse? None of these Data extraction/cleaning/preparation programs Data warehouse data Data metadata TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain their data by which of the following means? Process extracts from operational databases Process data purchased from data vendors Process transactions Read and process data from an operational database TRUE ANSWER : ? YOUR ANSWER : ?
In unsupervised data mining, explanations are created after patterns are found. False True TRUE ANSWER : ? YOUR ANSWER : ?
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. False True TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing. False True TRUE ANSWER : ? YOUR ANSWER : ?