The "F" in RFM analysis stands for ________ . freshness fast food fantasy frequently TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting analyses can be performed using ________ . extensions to SQL only both standard SQL and extensions to SQL OLAP only standard SQL only TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain data from operational databases. True False TRUE ANSWER : ? YOUR ANSWER : ?
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. True False TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Non-duplicated data Missing values Dirty data Non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
In OLAP, we are interested in ________ . dimensions only measures and dimensions levels only measures only TRUE ANSWER : ? YOUR ANSWER : ?
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . a "wrong format" problem inconsistent data dirty data non-integrated data TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is an unsupervised data mining technique? Regression Analysis only Both Regression Analysis and RFM Analysis RFM Analysis only Cluster analysis only TRUE ANSWER : ? YOUR ANSWER : ?