A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes? RFM Push OLAP Pull TRUE ANSWER : ? YOUR ANSWER : ?
RFM analysis uses customer's purchasing patterns to ________ . analyze and rank customers perform OLAP predict future sales using regression techniques record transactions TRUE ANSWER : ? YOUR ANSWER : ?
Data mining applications are used accomplish which of the following tasks? Do RFM analysis only Do what-if analysis only Process transactions only Do both RFM and what-if analysis TRUE ANSWER : ? YOUR ANSWER : ?
The term neural networks as used in data mining is a misnomer. True False TRUE ANSWER : ? YOUR ANSWER : ?
Which of the following is not a reason that operational data are difficult to read? Non-duplicated data Non-integrated data Dirty data Missing values TRUE ANSWER : ? YOUR ANSWER : ?
The "F" in RFM analysis stands for ________ . fantasy frequently freshness fast food TRUE ANSWER : ? YOUR ANSWER : ?
The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. False True TRUE ANSWER : ? YOUR ANSWER : ?
The reports generated by a reporting system are usually not delivered in which of the following media? Web portal Digital dashboard Commercial courier service E-Mail TRUE ANSWER : ? YOUR ANSWER : ?
A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business. True False TRUE ANSWER : ? YOUR ANSWER : ?