Which of the following is an unsupervised data mining technique? Regression Analysis only Both Regression Analysis and RFM Analysis RFM Analysis only Cluster analysis only TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) systems do not obtain data from operational databases. True False TRUE ANSWER : ? YOUR ANSWER : ?
The term neural networks as used in data mining is a misnomer. True False TRUE ANSWER : ? YOUR ANSWER : ?
The reports generated by a reporting system are usually not delivered in which of the following media? E-Mail Digital dashboard Web portal Commercial courier service TRUE ANSWER : ? YOUR ANSWER : ?
RFM analysis uses customer's purchasing patterns to ________ . predict future sales using regression techniques record transactions perform OLAP analyze and rank customers TRUE ANSWER : ? YOUR ANSWER : ?
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ . confidence the basic probability support lift TRUE ANSWER : ? YOUR ANSWER : ?
Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. True False TRUE ANSWER : ? YOUR ANSWER : ?
Business Intelligence (BI) reporting systems cannot do which of the following operations? Modify data Group data Filter data Both filter and group data TRUE ANSWER : ? YOUR ANSWER : ?
A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes? OLAP RFM Push Pull TRUE ANSWER : ? YOUR ANSWER : ?
Most operational databases can be used for many BI applications. True False TRUE ANSWER : ? YOUR ANSWER : ?