Management Information Systems
Marketing research does not normally

relate to all aspects of marketing operations
gather environmental information
provide a continuous source of information
describe the current situation
None of these

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Management Information Systems
As a general rule.

management information needs determine MIS performance criteria, and these criteria determine the firm's objectives
MIS performance criteria determine management information needs, and these needs determine the objectives of the firm.
the firm's objective determine management information needs, and these needs determine MIS performance criteria
the firm's objectives determine MIS performance criteria, and these criteria determine manage¬ment information needs.
None of these

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