Management Information Systems
Marketing research does not normally

provide a continuous source of information
None of these
describe the current situation
gather environmental information
relate to all aspects of marketing operations

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Management Information Systems
The manager, in using the systems approach, should subdivide the firm into subsystems based on

None of these
resource flows-manpower, money, machines, and material
management levels-strategic, tactical, and operational
functional areas-marketing, finance, and manufacturing
any of the above represent acceptable subsystem divisions.

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