Management Information Systems
Marketing research does not normally

None of these
provide a continuous source of information
relate to all aspects of marketing operations
gather environmental information
describe the current situation

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Management Information Systems
Which of the following best explains the meaning of managerial participation in effective computer utilization is MIS:

managers operate the computer
need for understanding and support from top management'
managers need to go through the computers reports.
None of these
managers need to be educated about computers

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