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Management Information Systems

Management Information Systems
Marketing research data is gathered by

All of these
controlled experiment
In-depth interviews
None of these
observation

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Management Information Systems
Changes to the data base are made only with

both (a) and (b)
proper departmental security codes
None of these
neither (a) nor (b)
proper individual passwords

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Management Information Systems
Top-level managers are responsible for _____ plans and decisions.

structured
None of these
simulation
strategic
tactical

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Management Information Systems
MRP stands for

marketing research planning
None of these
manufacturing resource planning
material requirements planning
management resource planning

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Management Information Systems
Which of the following is not usually characteristic of upper management decisions?

Decisions are long range
Decisions require judgment
Decisions are structured
Decisions require experience
Decisions are unpredictable

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Management Information Systems
Middle-level managers are responsible for making the _____ decisions to allocate resources and establish controls.

None of these
tactical
simulation
structured
strategic

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