What is the objective of the scheme 'Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)'?

• A. Generate employment by engaging individual entrepreneurs in opening of PMBJP Kendra.
• B. All of these
• C. Create awareness about generic medicines through education and publicity to counter the perception that quality is synonymous with high price only.
• D. Ensure access to quality medicines for all sections of the population especially the poor and the deprived ones.

Answer: (B)

With an objective of making quality generic medicines available at affordable prices to all, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India in November, 2008.