Idiom
To take people by storm

To captivate them unexpectedly
To bring out something sensational attracting people's attention
To put people in utter surprise
To exploit people's agitation

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Idiom
To plough the sands

To advance one's position in life
To busy oneself in a way which cannot lead to any profitable result
To work hard to achieve one's aim
To afford hope or ground for expecting a good result

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