Parivar Kalyan Card scheme is the Uttar Pradesh government's Family ID plan. It was announced to establish a comprehensive database of the state's family units and identify beneficiaries for its various schemes.
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, and Chirag Shetty have been signed as the brand ambassadors of MasterCard to promote digital payment in India.
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