Management Information Systems
The marketing authority contributing the most to a definition of a structure for the marketing information system is

Philip Vegas
None of these
Philip Kotler
Roger McSack
F.A. Fisher

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Management Information Systems
A periodic report can facilitate management by exception by

consolidation of multiple transactions into a summary form
comparing actual performance with acceptable standards
None of these
including complete alphabetic descriptions for each numeric entry
including only those transactions that fall within predetermined limits of acceptable performance

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Management Information Systems
Which of the following is requirement to develop a successful management information system?

a staff of technical specialists with the skills necessary to develop the computer based parts of the system
All of these
the development of a long-range goal for the system
a commitment from management to allocate the personnel and resources necessary to get the job done
the development of a short-range goal for the system

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