Management Information Systems
The marketing authority contributing the most to a definition of a structure for the marketing information system is

Roger McSack
None of these
Philip Kotler
F.A. Fisher
Philip Vegas

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Management Information Systems
A systems theory of management includes

the manager as the control mechanism
the use of both environmental and internal information describing what should be achieved
All of these
the use of objectives or standards of performance describing what is being achieved
None of these

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