MS Power Point
The effect applied to display when slides changes in slide show view is

Custom Transition
Slide Animation
Custom Animation
Slide Transition

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MS Power Point
Using a custom animation effect, how do you make text appear on a slide by letter

All of the listed here
Apply the animation scheme fade in one by one
Apply an entrance effect, and then set it to by letter in the effect option dialog box
Apply the fly in entrance to the text, and then set its speed to very slow

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