The mascot 'Thambi' is a knight dressed in the traditional Tamil attire Veshti (Dhoti) with a shirt and is seen with folded hands, apparently extending the Tamil greeting 'Vanakkam'.
Whatsapp launched the SMBSaathi Utsav initiative which aims to support small businesses by helping them to adopt digital mediums like Whatsapp Business App.
National Skill Development Corporation (NSDC), which comes under the aegis of the Union Ministry of Skill Development and Entrepreneurship, is responsible for the implementation of the NIPUN project of the Ministry of Housing and Urban Affairs.