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Database Processing for BIS

Database Processing for BIS
RFM analysis is a BI reporting system.

False
True

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Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

perform OLAP
record transactions
predict future sales using regression techniques
analyze and rank customers

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Database Processing for BIS
A data warehouse is a database system that is optimized for operational transaction processing.

True
False

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Database Processing for BIS
Which of the following is an unsupervised data mining technique?

Regression Analysis only
RFM Analysis only
Cluster analysis only
Both Regression Analysis and RFM Analysis

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Database Processing for BIS
Market basket analysis primarily uses the technique of conditional probabilities.

True
False

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Database Processing for BIS
A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?

OLAP
Push
RFM
Pull

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