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Database Processing for BIS

Database Processing for BIS
RFM analysis is a BI reporting system.

True
False

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Database Processing for BIS
The term neural networks as used in data mining is a misnomer.

True
False

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Database Processing for BIS
Business Intelligence (BI) reporting analyses can be performed using ________ .

standard SQL only
extensions to SQL only
both standard SQL and extensions to SQL
OLAP only

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Database Processing for BIS
The "F" in RFM analysis stands for ________ .

frequently
freshness
fast food
fantasy

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Database Processing for BIS
Which of the following is an unsupervised data mining technique?

Both Regression Analysis and RFM Analysis
RFM Analysis only
Regression Analysis only
Cluster analysis only

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Database Processing for BIS
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.

True
False

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