The 'India Water Pitch-Pilot-Scale Start-up Challenge' has also been launched under Atal Mission for Rejuvenation and Urban Transformation (AMRUT) 2.0 scheme. The Challenge has been launched on the MyGov platform.
Six-time world boxing champion, Mary Kom has been recently appointed as the brand ambassador for its Shakti campaign by global pharma Lupine Ltd. The purpose of which is to increase awareness about heart diseases among women.