Management Information Systems
Marketing planning is concerned with

planning the amount and placement of newspaper ads
None of these
planning sales force size and deployment
All of these
planning consignment sales contracts to be offered

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Management Information Systems
As a general rule.

the firm's objective determine management information needs, and these needs determine MIS performance criteria
management information needs determine MIS performance criteria, and these criteria determine the firm's objectives
MIS performance criteria determine management information needs, and these needs determine the objectives of the firm.
None of these
the firm's objectives determine MIS performance criteria, and these criteria determine manage¬ment information needs.

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