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Database Processing for BIS

Database Processing for BIS
Market basket analysis primarily uses the technique of conditional probabilities.

True
False

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Database Processing for BIS
RFM analysis uses customer's purchasing patterns to ________ .

perform OLAP
record transactions
analyze and rank customers
predict future sales using regression techniques

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Database Processing for BIS
In OLAP, we are interested in ________ .

dimensions only
measures only
levels only
measures and dimensions

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Database Processing for BIS
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

support
confidence
lift
the basic probability

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Database Processing for BIS
Business Intelligence (BI) systems do not obtain their data by which of the following means?

Process transactions
Process extracts from operational databases
Process data purchased from data vendors
Read and process data from an operational database

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Database Processing for BIS
The data warehouse DBMS needs to be the same DBMS used for the operational database.

True
False

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