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Management Information Systems

Management Information Systems
Management is linked to the information processor by

None of these
Both (a) and (b)
Data
Decisions
Neither (a) nor (b)

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Management Information Systems
The type of model that helps the manager forecast future events is the

narrative model
All of these
graphical model
physical model
None of these

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Management Information Systems
A person who has the responsibility for development of a new product (such a instant coffee) in a firm is called a

None of these
market manager
brand manager
development manager
project manager

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Management Information Systems
Firms have been engaged in marketing research for

fifty years
None of these
over fifty years
only the past ten years
twenty-five years

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Management Information Systems
The online hotel reservation systems having database capabilities are a good example of

marketing information system
None of these
managerial information system.
database management system (DBMS)
manual information system

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Management Information Systems
It is most important that the data produced by a payment system be

newsworthy
accurate
authoritative
relevant
None of these

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