SAMRIDH is supported by United States Agency for International Development (USAID) and Indian Institute of Technology-Delhi (IIT-D). SAMRIDH stands for Sustainable Access to Markets and Resources for Innovative Delivery of Healthcare.
The theme for the 2021-2023 campaign for world head injury awareness day is "More Than My Brain Injury". The day promotes the correct usage of safety gadgets such as helmets and seat belts through various events, which can prevent damage to the head when an accident is encountered.