Sachin Tendulkar will continue as United Nations Children's Fund (UNICEF) 'Goodwill Ambassador' for a record 20th year, working for the welfare of underprivileged children.
Former Karnataka Chief Minister S. M. Krishna, Infosys founder and IT industry veteran N. R. Narayana Murthy, and former badminton player Prakash Padukone have been selected for the 'Kempegowda International Award', instituted earlier this year.