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Management Information Systems

Management Information Systems
Expert systems are part of the general area of research known as _____

RAND
AI
ES
STUDENT
None of these

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Management Information Systems
The first two steps in the ____ process are to establish goals or standards, and then measure actual performance.

control
centers
MIS
None of these
expert

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Management Information Systems
The marketing authority contributing the most to a definition of a structure for the marketing information system is

Philip Kotler
Roger McSack
F.A. Fisher
Philip Vegas
None of these

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Management Information Systems
Which of the following is tactical decision?

None of these
budget allocation
plant-location decision
capital-source decision
product decision

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Management Information Systems
Problem identification most often comes from information produced from

data describing what has happened in the past
data describing what is happening now
None of these
both (a) and (b)
data describing what will happen in the future

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Management Information Systems
Sales figures in the market forecast file are updated by the

market research procedures
All of these
sales forecasting procedures
None of these
sales analysis procedures

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